{"id":392,"date":"2024-11-13T21:48:27","date_gmt":"2024-11-13T21:48:27","guid":{"rendered":"https:\/\/ciprianidesign.com\/?page_id=392"},"modified":"2024-11-18T17:41:30","modified_gmt":"2024-11-18T17:41:30","slug":"kirklands-home","status":"publish","type":"page","link":"https:\/\/ciprianidesign.com\/?page_id=392","title":{"rendered":"Kirklands Home"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Modernizing Kirklands<\/h1>\n\n\n\n
\n

Starting in 2017, I led ecommerce design for Kirklands Home<\/strong>, a publicly traded home specialty retailer. I helped rethink the shopping experience from the ground up, incorporating years of great feedback from internal stakeholders and our loyal shopping base.<\/p>\n<\/div><\/div>\n\n\n\n

\n
\n
\"\"<\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"\"<\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n

New Look & Feel<\/h2>\n\n\n\n
\n

Outdated styling can detract and distract from a brands\u2019 appeal, message, and perceived value. As one colleague put it, Kirkland.com felt like shopping in a bowl of oatmeal. My first job was to begin a visual refresh \u2014 a signal of change to come.<\/p>\n<\/div><\/div>\n\n\n\n

\n
\n
\n
2018<\/strong><\/h6>\n\n\n\n
\"\"<\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
2020<\/strong><\/h6>\n\n\n\n
\"\"<\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n
\n
\n

Mobile-First<\/h2><\/div>\n\n\n\n

The site had been built a decade ago on a legacy Oracle commerce platform. Modernizing the site \u2014 especially building for new technologies, such as mobile, personalization, and variants \u2014 was challenging.<\/p>\n<\/div>\n\n\n\n

\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

Personalized Experience<\/h2>\n\n\n\n
\n

We wanted to create a more personalized digital shopping journey, but only 3 to 4% of our users logged in. The first step was to define and design features that increase the value of logging in.<\/p>\n<\/div><\/div>\n\n\n\n

\n
\n
\"\"<\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
<\/div><\/div>\n\n\n\n

Favorites<\/h3>\n\n\n\n

We discovered that customers value the shopping ritual of browsing, saving, and comparing items before making a purchase. We introduced the \u201cFavorites\u201d feature, enabling shoppers to gather and organize their options before making a decision.<\/p>\n<\/div>\n\n\n\n

\n
<\/div><\/div>\n\n\n\n

Loyalty Program<\/h3>\n\n\n\n

We designed a new loyalty program to celebrate and reward our most passionate customers. By earning points for purchases, referrals, and engagement, brand advocates can enjoy exclusive perks while sharing their love for Kirkland\u2019s.<\/p>\n<\/div>\n\n\n\n

\n
<\/div><\/div>\n\n\n\n

Recommendations<\/h3>\n\n\n\n

We introduced personalized shopping recommendations to make finding the perfect items easier than ever. By tailoring suggestions to individual preferences, we help shoppers discover products they\u2019ll love, creating a more curated and enjoyable shopping experience.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

The Business Impact<\/h3>\n\n\n\n
\n

These new features significantly boosted user engagement. Now 15 – 18% of customers log into their accounts<\/mark><\/strong> to enjoy a more personalized, seamless, and rewarding experience.<\/p>\n<\/div><\/div>\n\n\n\n

\n
\n
\"\"<\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n

Omnichannel Experience<\/h2>\n\n\n\n
\n

The pandemic of 2020 ushered in the rise of omnichannel. Users needed to shop, buy, and receive products in more ways than ever. We launched shop your store, buy online + pick up in store, curbside pickup, and more features. When COVID hit, we were ready.<\/p>\n<\/div><\/div>\n\n\n\n

\n
\n
\n

Buy Online, Pick Up in Store<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Shop Your Store<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
\n

White Glove Delivery<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Modernizing Kirklands Starting in 2017, I led ecommerce design for Kirklands Home, a publicly traded home specialty retailer. I helped rethink the shopping experience from the ground up, incorporating years of great feedback from internal stakeholders and our loyal shopping base. New Look & Feel Outdated styling can detract and distract from a brands\u2019 appeal, message, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-392","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"jimcipriani@gmail.com","author_link":"https:\/\/ciprianidesign.com\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Modernizing Kirklands Starting in 2017, I led ecommerce design for Kirklands Home, a publicly traded home specialty retailer. I helped rethink the shopping experience from the ground up, incorporating years of great feedback from internal stakeholders and our loyal shopping base. New Look & Feel Outdated styling can detract and distract from a brands\u2019 appeal, message,…","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ciprianidesign.com\/index.php?rest_route=\/wp\/v2\/pages\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciprianidesign.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ciprianidesign.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ciprianidesign.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ciprianidesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=392"}],"version-history":[{"count":30,"href":"https:\/\/ciprianidesign.com\/index.php?rest_route=\/wp\/v2\/pages\/392\/revisions"}],"predecessor-version":[{"id":546,"href":"https:\/\/ciprianidesign.com\/index.php?rest_route=\/wp\/v2\/pages\/392\/revisions\/546"}],"wp:attachment":[{"href":"https:\/\/ciprianidesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}